You've seen him - square jaw and George Hamilton tan in a well-cut suit. And since he brought his sexy, seductive, scented universe to London in the form of Chiltern Firehouse, Balazs (along with Alessandra, one of his two daughters by Katie Ford, former CEO of Ford Models) has been quite the cat's meow on the capital's social scene. His hotels evoke the heady feel of Thirties decadence and 'anything goes'. 'And the funny thing is,' says a member of staff, 'he's not even a smoker.' ![]() One of my favourite stories about André Balazs - and there are a few - is from Chateau Marmont, his hotel in Los Angeles: when state law clamped down on guests smoking on the outside terrace of his French-style café-restaurant, Balazs was so enraged he strode directly into the garden and lit up a cigarette in defiance.
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